OUR PROGRAMS
Put a short headline or reassurance here.
Add notes of connection with your ideal customer. You’ve been in their shoes and you hear people tell you what they want, why they want it, what they're frustrated by and how they'd feel if the problem was gone. Relate to them!
This section can also be used to identify the biggest difference between your programs, simply by saying "the biggest difference between our programs is..." to give them a frame of reference for what to notice about your program options... e.g. "how much time we spend together...", so they know why the bigger programs are better.
PROGRAM NAME 1
Explain the before & after of this program. The problems they have now, how things will be after the program, the rewards and payoffs and benefits of the program for the owner, in about 2 short paragraphs of 3-4 lines each.
List 3-4 bullet points of the features of the programs (not too much process-related info) such as
Program completed in about 4 lessons
Includes ongoing support in group polishing classes
Teaching your dog to walk on a loose leash & stop jumping up
PROGRAM NAME 2
Explain the before & after of this program. The problems they have now, how things will be after the program, the rewards and payoffs and benefits of the program for the owner, in 1-3 short paragraphs of 3-4 lines each
List 3-5 bullet points of the features of the programs (not too much process-related info) such as
Program completed in about 7 lessons
Includes ongoing support in group polishing classes plus a bonus lesson to use if your dog ever needs a refresher!
Teaching your dog to walk on a loose leash & stop jumping up, plus coming when called and listening around distractions.
Listen reliably to commands like sit, off, let's go, quiet and "place" (go to a dog bed and stay there!).
PROGRAM NAME 3
Explain the before & after of this program. The problems they have now, how things will be after the program, the rewards and payoffs and benefits of the program for the owner, in 1-4 short paragraphs of 3-4 lines each.
List 3-5 bullet points of the features of the programs (not too much process-related info) such as
Program completed in about 3 weeks and includes a jumpstart day of training for your dog 1-on-1 with your trainer (saving you tons of time!) plus 3 private lessons to teach you how to continue and maintain your dog's training.
Includes ongoing support in group polishing classes plus lifetime support... never worry about your dog's training slipping over time.
Teaching your dog to walk on a loose leash & stop jumping up, come when called, listen around distractions, and listen reliably in any situation so you can have the freedom to go anywhere and do anything with your dog.
Listen reliably to commands like sit, off, let's go, quiet and "place" (go to a dog bed and stay there!), come, lay down and more.
One final reassurance line or 2-3 line paragraph about how much happier they'll be after working with you.
Write a short sentence that recaps the gist of your business. Be thinking of keywords here; location, business name, who you serve, etc.