ABOUT US

About Company Name/Name

Add notes of connection with your ideal customer. You’ve been in their shoes. Relate to them!

What is your story? How did you arrive at this place of expertise in your field? Who do you now help? How are you able to help others through the obstacles that you’ve already conquered? Make this a long paragraph or two. Show the client you KNOW who they are and where they are at. 

About THEM! ("This is really about you...")

Dig deeper into the pain points that your ideal client is facing. You can even put the pain points in bullet points as questions so they can literally say YES YES YES in their heads. 

Make sure you show that you truly know what stage they are at right now. 

Put a strong call to action here.  "Get in touch with us now and tell us all about what's happening with your dog.  We're here for you!"

One final reassurance line or 2-3 line paragraph about how much happier they'll be after working with you.