ABOUT US
About Company Name/Name
Add notes of connection with your ideal customer. You’ve been in their shoes. Relate to them!
What is your story? How did you arrive at this place of expertise in your field? Who do you now help? How are you able to help others through the obstacles that you’ve already conquered? Make this a long paragraph or two. Show the client you KNOW who they are and where they are at.
About THEM! ("This is really about you...")
Dig deeper into the pain points that your ideal client is facing. You can even put the pain points in bullet points as questions so they can literally say YES YES YES in their heads.
Make sure you show that you truly know what stage they are at right now.